Well, we've done it again - another Umbraco project that's not technically a website.
In this case, its produced for iSite TV - its using Umbraco as a flexible database, middleware and user interface for Setup Management.
What's setup management? Its taking the product spec from multiple manufacturers, converting it to a uniform format, then transmitting it out to relevant retailers in retailer specific format, in order for the retailers to sell the products.
Why did iSite choose 50 Eggs? Because they've seen the work we've done with CPD - our Product Management database, and they know we know product data inside out.